The Helm Sports Agency

Guiding the Next Generation of Athletes.

Representation

Athletes, NIL talent, and sports creators.

Brand Partnerships

Paid partnerships that feel authentic.

Personal Brand

Built for opportunity beyond the game.

Athlete represented by The Helm Sports Agency

Featured

A Roster Built On Real Opportunity.

View Our Roster

Audience Reach

NIL.

Certified Representation

Athletes, NIL talent, and sports creators represented with hands-on guidance, honest terms, and paid partnerships that fit the brand they're building.

Apply for Representation

About

Guiding the Next Generation of Athletes.

The Helm Sports Agency is a modern sports talent and marketing agency representing professional athletes, college NIL talent, and sports content creators.

We help our clients secure paid brand partnerships, build their personal brands, and create long-term opportunities beyond sports.

We also connect companies with authentic athlete talent for impactful campaigns and collaborations — matching the right voice to the right audience, then running the campaign from first pitch to final payment.

01

Direction

Every athlete gets a clear plan — the opportunities to take, the ones to pass on, and why.

02

Integrity

Non-exclusive agreements, transparent fees, and terms explained in full before anything is signed.

03

Momentum

We build careers that keep earning — paid partnerships today, brand equity for the long run.

What We Do

Representation, partnerships, and brand building.

Four disciplines, one focus: creating legitimate paid opportunities for athletes, NIL talent, and sports creators.

Talent Representation

01

Talent Representation

Non-exclusive representation for professional athletes, college NIL talent, and sports content creators who are serious about building a brand.

  • Professional, NIL, and creator representation
  • Non-exclusive agreements that keep you in control
  • Career strategy and opportunity vetting
  • Long-term growth beyond the playing career
Inquire
Brand Partnerships & Sponsorships

02

Brand Partnerships & Sponsorships

Paid partnership outreach — identifying the right opportunities and pitching our talent directly to companies.

  • Opportunity identification and brand outreach
  • Sponsorship and NIL deal development
  • Contract negotiation and deal review
  • Partnership coordination end to end
Inquire
Personal Brand Development

03

Personal Brand Development

Positioning, media kits, and pricing strategy so athletes and creators present like professionals from the first pitch.

  • Media kit creation and audience reporting
  • Pricing strategy and rate cards
  • Positioning, story, and content direction
  • Social presence and professionalism coaching
Inquire
Campaign Management

04

Campaign Management

We run the campaign so the athlete can focus on performing — deliverables, approvals, communication, and payment tracking.

  • Deliverables, timelines, and approvals
  • Brand and talent communication
  • Payment tracking through completion
  • Talent sourcing for brand campaigns
Inquire

Our Roster

The athletes and creators we stand behind.

Client profiles, audience reach, and campaign results — our roster grows with athletes who take their brand as seriously as their sport.

Gage Voorhees

Gage Voorhees

Pro Sports

Reggie Jones

Reggie Jones

NIL Certified

Jared Gipson

Jared Gipson

Content & Social

Paulina Lopez

Paulina Lopez

Next Up

"
The Helm treated my brand like a business from day one. They built the media kit, set my rates, and brought me deals I never would have found alone.
— College Athlete, NIL
"
They handled the negotiation and every deliverable deadline. All I had to do was show up and create.
— Sports Content Creator
"
As a brand, we got the right athlete for our campaign and a team that managed it start to finish.
— Regional Brand Partner

Brand Partnerships

Campaigns built around real athletes.

We source talent for brands seeking athletes and sports creators, then manage deliverables, timelines, approvals, and payment tracking.

Campaign Type

Sponsored Social Content

NIL & Creator Campaigns

Athlete-led social campaigns with clear deliverables, timelines, and reporting.

Campaign Type

Appearances & Events

Local & National Brands

Athlete appearances, signings, and event partnerships coordinated end to end.

Campaign Type

Ambassador Programs

Long-Term Collaborations

Ongoing ambassador, product integration, and licensing partnerships.

Looking for athlete talent for a campaign? Submit a partnership inquiry.

Why Brands Work With Us

Authentic Talent, Managed Well.

We work with established companies, emerging brands, and local businesses — recommending talent based on your goals, audience, budget, and deliverables, then running the campaign to completion.

Partner With Our Talent
Brand partnership campaign work

FAQ

Questions, answered.

Get In Touch

Contact

Athletes, creators, and brands — all inquiries go straight to our partnership team.

Based In

Phoenix, AZ — working with athletes, creators, and brands throughout the United States.

Reach Out

Let's set the course.

Athletes & Creators

Apply for Representation

Tell us about your athletic background, social presence, audience, and career goals. Our team reviews every submission and will reach out if there may be a fit.

Brands & Companies

Partner With Our Talent

Share your campaign goals, audience, budget range, and deliverables. We'll recommend athletes and creators that fit and manage the partnership end to end.

Set Your Course

Guiding the next generation of athletes.

Whether you're an athlete or creator seeking representation, or a brand looking for authentic athlete talent, The Helm is built to move you forward.